GPSR for online sales: the four details every listing must show
Reviewed by Hatice Muazzez Bodur · Managing Director & Co-Founder, Grüner Baum GmbH
Last updated: · Published by Grüner Baum GmbH, Oppenheim (Rhenish Hesse), Germany
If you sell online to consumers in the EU, every listing must show at least four details: the manufacturer, the responsible person as well if the manufacturer is outside the EU, a product image with an identifier, and the required warnings. This applies in your own shop just as much as on Amazon, Etsy or other marketplaces. The details appear clearly in the listing before the customer buys.
This page is not legal advice; the exact legal references are listed at the end under Legal basis.
Which listings the duty covers
The duty covers every offer where you and your customer do not meet face to face at the sale: your own web shop, a marketplace listing or any other form of distance selling. What matters is that the offer is aimed at consumers in one or more EU countries.
Which platform you use makes no difference. The four details are required by the Product Safety Regulation itself, not just by Amazon, Etsy or your shop system.
Detail 1: the manufacturer
Name the manufacturer: its name, its registered trade name or its registered trademark. Add a postal address and an email address at which it can be reached.
If you are the manufacturer yourself, for example with your own brand, your own details go here.
Detail 2: the responsible person for manufacturers outside the EU
Where the manufacturer is based outside the EU, the listing also shows the name, postal address and email address of the responsible person. That is the business in the EU that answers to the authorities for this product.
These details are added to the manufacturer’s details; they do not replace them. A listing for a phone case from China therefore names two businesses: the manufacturer in China and the responsible person in the EU.
If you are a retailer selling goods from a manufacturer outside the EU, get these details from your supplier in writing before your first listing. Our page Responsible person and authorised representative explains who can take on the role.
Detail 3: product image and identifier
The listing shows a picture of the product, states its type and gives any other identifiers, such as a model or item number. This lets the buyer recognise this specific product, not just the product category.
A generic stock photo without a matching identifier is not enough on its own. If your listing only shows a mood image, add a photo of the actual product and the item number that also appears on the product or its packaging.
Detail 4: warnings and safety information
Warnings and safety information required for your product belong in the listing itself. It is not enough for them to appear only on the packaging or in the instructions, which the customer sees only after buying.
Copy the wording from the label or the instructions, so that the listing and the product say the same thing. For a scented candle, that means warnings such as “Do not leave the candle burning unattended”.
Example: a complete listing
This is how the four details could look for a scented candle made by a manufacturer outside the EU. Names and addresses are made up.
| Detail | What the listing shows | Example: scented candle |
|---|---|---|
| Manufacturer | Name or registered trademark, postal address, email address | Example Candle Ltd., 1 Example Street, Istanbul, Türkiye, info@example.com |
| Responsible person | Name, postal address and email address of the business in the EU | Example Import GmbH, Musterstraße 1, 12345 Musterstadt, Germany, eu@example.com |
| Image and identifier | Photo of the actual product, product type, model or item number | Photo of the candle in its glass, “scented candle in a glass”, item number DK-200 |
| Warnings | The required warnings and safety information, as on the label | “Do not leave the candle burning unattended.” “Keep out of reach of children.” |
Marketplaces and shop systems: a field is not yet a detail
Amazon, Etsy and Shopify each handle the four details in their own way: in listing forms, product templates and the seller account. Each platform explains in its own help pages where things go.
What counts is what is in the fields. A correctly filled-in platform field does not meet the duty if the information behind it is missing or wrong.
Our guides on eugpsr.de show where to enter the details on each platform:
Checklist: is your listing ready to go live?
- Manufacturer listed: name or registered trademark, plus postal and email address
- For manufacturers outside the EU: responsible person listed with name, postal and email address
- Photo of the actual product, product type and model or item number in the listing
- Required warnings and safety information in the listing, not only on the packaging
- All details clearly visible before the customer buys
- Details match the label, packaging and instructions
How Grüner Baum GmbH reviews a listing
As part of a product review, we look at a sample listing. We check the manufacturer details, the responsible-person details where they are needed, a product image with an identifier, and the warnings and safety information the product type requires. Only then do we tell you whether the listing is ready to publish.
Related
Have your listings checked
Would you like your listings checked against these four points before they go live? Describe your products in the form below and we will reply by email. Our specialist page Responsible Person on eugpsr.de explains the scope of the service.
Tell us what you want to sell in the EU
A few details are enough to start. We reply by email.
Your Responsible Person: Grüner Baum GmbH, HRB 52165, Amtsgericht Mainz, Vorstädter Str. 32, 55276 Oppenheim, Germany. Managing Director: Hatice Muazzez Bodur.
Legal basis
For every topic on this page, this table gives the exact legal reference with a link to the official text. References as of 6 October 2026.
| Topic | Legal reference | Official text |
|---|---|---|
| When an online offer is covered: aimed at consumers in the EU | Art. 4 Regulation (EU) 2023/988 (GPSR) | EUR-Lex |
| The four required details in an online offer, clear and visible | Art. 19(a) to (d) GPSR | EUR-Lex |
| Who counts as manufacturer, including own brands | Art. 3(8) GPSR | EUR-Lex |
| Responsible person in the EU | Art. 16(1) GPSR; Art. 4(1) Regulation (EU) 2019/1020 | EUR-Lex GPSR, EUR-Lex 2019/1020 |
| Required details in distance selling in practice | European Commission guidelines C/2025/6233 | Guidelines |